Companies have been trying to eavesdrop on customer conversations about them for 100 years, yet many still question the value of social media. Listening enables companies to understand exactly what their customers wants, needs, questions, and concerns are. The problem is, many companies are scared to death of hearing raw, unfiltered, honest feedback so they…
During a very routine trip to the grocery store, I was perusing the meat section looking for the next day’s dinner. I happen to come across two packages of beef ribs. One centre cut back ribs and one just back ribs. I whipped out my phone to Google the difference. Upon seeing this, the meat…
We do a lot of talking about speaking. How we speak to clients, customers, our bosses, even public speaking. We learn from an early age about the proper ways to speak to others and how to tell our stories. So what do we do when we have an angry customer come knocking on our door? …
I visited a local restaurant yesterday that I frequent 3-4 times per week. All I wanted was two medium coffees. After I ordered, I was informed that they were out of medium cups. I understand that this happens, i’ll just get larges. No big deal. I was slightly perplexed at what happened next. I was…
In Bob Burg and John David Mann’s book “The Go-Giver“, the Law of Value states that “Your true worth is determined by how much more you give in value than you take in payment.” The Value Exchange is where the Law of Value meets the Law of Reciprocity. The law of reciprocity can basically be…
When I go to a restaurant, I notice how clean the dining area is. I notice how friendly the staff is. I notice the lighting. I notice the decor. These are all necessary for a good dining experience. They are all tell-tale signs of a well run restaurant. I never see the kitchen but I…
So you spend your days screaming, shouting from the rooftops. “Buy my wares. Buy my stuff.” You have a product or service. You even feel it’s superior to anything out there. You scream louder. You shout in more directions. So what’s the problem? You’ve spent so much time screaming that your audience has gone deaf….
Business is more than just getting more customers, it’s about getting the right customers. Profitable customers that don’t take up all of your time, energy, and focus. Stop competing on price, start adding value.
It’s the Christmas season. A time of hectic malls, long lines, and full contact shopping. What I notice every year is that instead of being jolly and in the spirit of giving, most people are angry and ornery. They forget about everyone but themselves in their quest to buy the perfect gift. They lose sight…
What is the one thing your business needs most? What is the one thing that if it were taken away today would render you obsolete? I say it’s customers. Without paying customers, there is no need for what you do. When you think of customers, what comes to mind? I think of relationships and reputation….